SMS messaging became available to consumers in the mid-1990s. While the growth of SMS was slow, there were innovative businesses that leapt on this new technology as a never-before-seen marketing tool. By the early 2000s, SMS marketing was uncommon but not unheard of. One of the industries that benefited the most then and continues to benefit today from this unique form of direct marketing is restaurants.
Restaurants have some of the greatest advertising advantages when it comes to communicating with customers via text message.
With constant specials, deals, and promotions, every restaurant has a use for SMS marketing.
Plus, with EquiiText, restaurants can truly customize and automate the ways in which they reach out to their customers:
Increased monthly covers by more than 1,400 guests
Saw an 18% boost in customer coupon redemption from SMS promotional offers
Instant communication and engagement with customers generated more return guests
Customers want to text their favorite restaurants. Are you texting them?
Use EquiiText to send promotional offers and deals to show your customers you care about them.
Create more walk-in traffic by allowing new customers to get to know your brand through SMS before they even order.
Give your guests the option to complete text-message surveys to establish a full-service customer experience.